Michael Kocher

The Founder Physics newsletter

The laws of building a business. Learned the hard way.

I'm a pilot and a former physics teacher. I've built and sold two companies. I got a lot wrong on the way.

Founder Physics is where I write it down. One true story and the lesson it taught me. Read it in 3 minutes. Use it the same day.

A few times a week. Free. One click to leave.

Michael writing in a notebook at his workbench, an old cuckoo clock opened up beside him

Every email

Three parts. Three minutes.

Short enough to read on your phone. Useful enough to act on before lunch.

  1. 01

    One true story.

    From the cockpit, the classroom or a business I built. Every one of them happened to me.

  2. 02

    The law behind it.

    Physics has laws. So does business. I name the one that made the story turn out the way it did.

  3. 03

    One thing to do today.

    A small step you can take the same day. One step, so you actually take it.

Who it's for

For people who build things.

  • Want to start

    You want to start a business. You're not sure what to sell yet.

  • Building

    You have the idea and the late nights. Nobody's paying yet.

  • Running a business

    You have customers. You want the next one to come on purpose.

  • 4M+Videos
    viewed
  • 3M+Learners
    reached
  • 2Companies built
    and sold
Michael Kocher

Who writes it

Hi, I'm Michael.

I flew planes. Then I taught physics. Then I built courses that reached more than 3 million learners.

I was a top seller at Apple. I built and sold two companies. I co-founded a non-profit. I'm also a dad of four.

I write Founder Physics for the person I was at the start. Good at the work, and not sure how to get paid for it.

P.S. Every email has a one-click way out. If it stops being useful, leave. No hard feelings.