Coaching · First Offer Lab
Launch your first paying offer.
You're good at the work. Getting paid for it is a different skill.
First Offer Lab is my weekly coaching for people who want to learn that skill. One live call a week. One topic that gets you paid. Then I answer every question.
It opens soon. The waitlist hears first and helps shape it. Free to join.
Who it's for
Three stages. One problem.
Wherever you're starting from, the hard part is the same. Getting someone to pay you.
- If you want to start
You're good at what you do. You'd rather do it for yourself.
We start with what people already ask you for, put a price on it, and find one person to say yes. The idea gets clearer once someone pays.
- If you're building
You have the idea, the account and the late nights. Nobody's paying yet.
We stop polishing and get you a first customer. Then a second. The product comes after the proof.
- If you run a business
You have customers. You don't have a way to get the next one on purpose.
Good months, dead months. We sharpen the offer, fix what you charge, and make asking for the sale a habit.
What you get
Every week, one step closer to paid.
01 The weekly call
One topic, taught live. Then open Q&A until every question in the room has a straight answer.
02 The library
Templates, scripts and checklists for every step from idea to invoice.
03 A straight answer
Bring your offer. Leave knowing what to change and what to charge.
04 People doing the same thing
People starting, building and running businesses, all working on the same problem: the next sale.
How to join
Start with the waitlist.
The program is still taking shape. The people on the list help me shape it.
- 01
Join the waitlist.
Your name, your email and where you are right now. It takes a minute.
- 02
Tell me what you need.
What do you want help with first? Your answer shapes the first calls.
- 03
Hear first.
You get the details and the price before anyone else. Then you decide. No pressure.
Who's teaching
I've done this from zero.
Every business I've built started with a first offer nobody had asked for yet. I've made most of the mistakes. I'll help you skip a few.
- Two companies built and sold.
- Courses I built reached 3M+ learners, with 4M+ videos viewed.
- A top seller at Apple, in sales and training.
- Built Instructure's curriculum team from scratch.
- Pilot, former physics teacher and dad of four.
Built for and alongside teams atAppleCAEU.S. Air ForceBoeingInstructureEast Carolina University
Questions
Straight answers.
When does it start?
Soon. I don't have a date yet. The waitlist hears first.
What does it cost?
The price isn't set yet. People on the waitlist will see it first.
Who is it for?
People who want to start a business, people building one who don't have paying customers yet, and owners who want the next sale to come on purpose.
What if it isn't a fit for me?
I'll tell you. You'll still leave with a plan.
Do you help with AI automation?
Not in this program. That's what my company Aprendio does. Talk to my team there.
First Offer Lab
Your first customer is out there.
Join the waitlist. You'll hear first, and you'll help decide what we cover.
Join the waitlistFree to join. Leave any time.