Coaching for people who are good at the work

Launch your first paying offer.

A weekly room where I teach one thing that gets you paid, then answer questions until it's clear. For people who want to start a business, are building one, or already run one.

Take the 2-minute fit check or DM COACH on Instagram

No pressure. If it isn't a fit, I'll tell you and you'll still leave with a plan.

Michael Kocher
Pilot. Physics teacher. Two exits. Founder & CEO, Aprendio · Co-founder, EduThemes · Father of four

Built for and alongside teams at

The short version

I flew planes. Then I taught physics. Then I built courses that reached two million learners, sold two companies, co-founded a non-profit for teachers, and became a father of four. Every one of those started the same way: with a first offer nobody had asked for yet.

If you want to start

You're good at what you do. You'd rather do it for yourself.

We start with what people already ask you for, put a price on it, and find one person to say yes. The idea gets clearer once someone pays.

If you're building

You have the idea, the account and the late nights. Nobody's paying yet.

We stop polishing and get you a first customer. Then a second. The product comes after the proof.

If you run a business

You have customers. You don't have a way to get the next one on purpose.

Good months, dead months. We sharpen the offer, fix what you charge, and make asking for the sale a habit instead of a panic.

The program

First Offer Lab

One live call every week. I teach one topic that moves you toward money, then it's open Q&A until every question in the room has a straight answer.

See if it's a fit

How it works

Three steps. No pitch deck, no countdown timer.

  1. 01

    Two-minute fit check

    A few questions about where you are and what you've tried. You'll know right away if this is your stage.

  2. 02

    Short application

    Tell me about the offer you want to launch. Five minutes, no essay.

  3. 03

    A call with me

    Not a closer. If it's a fit, you join. If it isn't, you leave with a plan anyway.

Not here for coaching?

Two other places I spend my time.

The Automation Authority

AI automation and implementation for your business. That's my company's work, not this program's. If that's what you need, talk to my team.

The accelerator for teacher entrepreneurs

Coaching and resources so the best teachers can earn more and stay in the classroom. The non-profit I co-founded.